Study Separates Generic From Non-Generic Duplicate Posts in Information Operations

A new arXiv paper argues that duplicate content on social media is often treated as proof of coordinated inauthentic behavior, but not all repetition carries the same evidentiary weight. The author distinguishes generic, reusable or low-information reposts from non-generic duplicate campaigns, noting that the former can add noise to coordination analyses. The work aims to give researchers a clearer basis for deciding when duplication actually signals coordinated activity.