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productsSEP 2 12:00 UTC

OpenAI highlights ATV Big Air Tour's use of ChatGPT for marketing work

OpenAI published a customer story describing how the ATV Big Air Tour used ChatGPT to handle marketing and merchandising tasks. According to the account, work that previously took three days was completed in about three hours. The team also reportedly built a merchandise inventory site from product photos in roughly 15 minutes.

WHY IT MATTERS ↘Vendor-published case studies like this are marketing artifacts rather than benchmarks, so the claimed 3-day-to-3-hour compression should be read as a signal about where OpenAI wants buyers to see value: turnkey workflow and merchandising automation for small, non-technical teams, not frontier capability. If that framing holds, the near-term competitive pressure lands less on model rivals than on the agencies, freelancers, and niche SaaS tools that currently bill for that work.

chatgpt/enterprise/use-case/productivity